PDO CERTIFICATION: A BRAND IDENTITY FOR WINE TOURISM
نویسندگان
چکیده
منابع مشابه
Brand Equity of Lahore Fort as a Tourism Destination Brand
Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data ...
متن کاملBenchmarking Wine Tourism Destination Websites
This paper aimed first to benchmark wine tourism websites in Spain and Australia, using the eMICA model, evaluating the extent of their Internet commerce adoption and second to test the robustness of the approach. The model served as a valuable tool to benchmark wine tourism websites in Spain and Australia in terms of the highest stage and level reached, both in a short time series and in a cro...
متن کاملNiche Tourism: Developing a Brand for the Irpinia Region
Based on a model developed by the author on interregional branding, the growing of a regional brand focusing on managing and promoting niche tourism for the Irpinia region is suggested. The paper synthesizes a variety of theories and recommendations
متن کاملWorking Consumers: Co-Creation of Brand Identity, Consumer Identity and Brand Community Identity
The creation of identity, in terms of both consumer identity and brand identity, is a core topic in marketing theory. Based on participant ethnography of Yes Edinburgh North & Leith, part of Yes Scotland, the national referendum campaign supporting Scottish independence, this paper explores identity co-creation among three entities: The brand, the individual consumer, and the brand community. T...
متن کاملSouth African wine routes: some perspectives on the wine tourism industry’s structural dimensions and wine tourism product
Wine tourism has emerged as a strong and growing area of special-interest tourism in ‘New World’ wine countries in particular, and represents an increasingly significant component of the regional and rural tourism products of these countries. The development of wine routes throughout Europe, and increasingly in ‘New World’ wine countries, provides the link between wine and tourism. South Africa...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Geographicalia
سال: 2020
ISSN: 2386-3021,0210-8380
DOI: 10.26754/ojs_geoph/geoph.2020724595